Creative Set · Weekend fixtures
Concept demo · sample outcomes
Returning sportsbook players

18,000 recipients · Email · Weekend campaign

Campaign setup approved
Message variants Subject + Preheader
ACandidate

Your weekend fixtures, in one place

Explore the matches coming up this weekend.

BCandidate

Which match is on your weekend list?

Find the fixtures that matter to you.

CCandidate

Get ready for the weekend fixtures

Your match overview is ready to explore.

One audience. One offer. Three different ways to start the conversation.

One goal.
Multiple possibilities.

A relevant audience meets a set of ready-to-test ideas.

Creative Set Decisioning
Campaign outcome Waiting for evidence

Campaign ready. Audience and message variants are in place.

01 / 06

You set the direction. Watch the campaign move from creative options to a clear result.